July 8, 2021
Using Merchandising to Improve Performance
8th July 2021
With Rachel van Riel (Opening the Book)
Acquiring good stock is just the first stage of the process – to get books into customers’ hands means merchandising your shelves to maximize their performance. In this recording of a NAG webinar from July 2021, Rachel Van Riel talks about techniques, pitfalls and the changes needed in staff routines to help customers find fresh discoveries. Adult-non-fiction may be trending downwards in many libraries, but a Canadian library Rachel worked with achieved 44% out on loan at any one time. That’s how skilled merchandising can transform a library’s performance.
Rachel Van Riel is Director of Opening the Book, the library design and training company. She has designed and installed public, school and academic libraries and provided merchandising training to libraries in the UK, Ireland, Canada, Australia, the US and many European countries.
We hope this webinar will interest both people working in public libraries and also staff aiming to promote browsing collections for health and wellbeing in academic settings as well.
As mentioned in the webinar; if you are interested in looking into this in more depth, Opening the Book offer online training at various levels covering this and much more.