Sainsbury’s Launch Own-Brand Book Club

January 23, 2009

Sainsbury’s is launching an own-brand book club in an exclusive partnership with ­HarperCollins. Under the arrangement the supermarket will promote one of the publisher’s key titles every month. HarperCollins is the third publisher to set up such a deal with a supermarket. Both Tesco and Asda operate publisher-specific book clubs, Tesco with Random House and Asda with Hachette UK.