January 23, 2009
Sainsbury’s is launching an own-brand book club in an exclusive partnership with HarperCollins. Under the arrangement the supermarket will promote one of the publisher’s key titles every month. HarperCollins is the third publisher to set up such a deal with a supermarket. Both Tesco and Asda operate publisher-specific book clubs, Tesco with Random House and Asda with Hachette UK.